Data analysis and marketing

On various occasions we have written about the usage of data for analysis and marketing purposes. On this page we will explain exactly what we mean by those terms.

Analysis
We use the data that we collect through our website and other digital channels to answers questions about our website and our visitors. These questions include the following:

  • How many people visit our website?
  • How often do people buy tickets through our website?
  • How can we improve our website?
  • Where do our visitors come from?
  • How often do they visit?
  • What do they think of our cinema?

Answering these questions helps us to gradually improve all aspects of De FilmHallen and The Movies. Of course, every answer is followed by another question, and therefore our analysis of the data is an ongoing process, meaning that we cannot predict beforehand what kind of analysis we will do. We always strive to do as much of our analysis anonymously.

Marketing
Based on the general analyses of data, we try to find ways to use this data to improve our marketing campaigns. Of course, we aim to promote our program as well as possible and hope to convince people to return to our cinema as often as possible.

For example: at this moment we use the transaction history of our visitors to calculate personal film tips. We show these tips on the website and in our newsletters. We also use the transaction history to make our posts and events on Facebook, Google and Instagram more relevant.

We continuously alter and adapt our marketing strategies based on analyses and the development of new possibilities. Because of these reasons, it is impossible for us to determine all of our utterances beforehand.

It is very important to us that all our utterances are experienced as useful and not as annoying or obnoxious. Therefore we are reluctant to use the data we have on other channels than our own website and newsletters.

Do you feel that one of our utterances is not useful, or even annoying? Please let us know by contacting privacy@filmhallen.nl or privacy@themovies.nl